It all started with an experience. A less than mediocre one, to be frank. And then another one. And another. That’s when one of those – what do you call them – “ah-ha moments” happened. Steven Wagner’s the one who had it. And it came from seeing first-hand what dealers were working with (or, more likely, not working with) to promote sales.

So Steven set to work with these three items in his head:

1. Brands want a tool to help their dealers market online in a consistent, ROI-driving manner.
2. Busy dealers want an easy-to-use tool to jump into the online marketing world and be effective in minutes - not weeks.
3. A little less conversation, a little more action, please. 
(Okay, we stole that one from Elvis, but it works because it speaks to our “never say die” culture.)

Here come the numbers: 90% of consumers search online first when they shop. And 73% of visitors to a manufacturer’s website still use Google search to find a local store.

Those are numbers that you ignore at your own peril, because “we’ve never done it like that before” and “I don’t have time to mess with that” are about to eat your lunch.

We set out to make Dealer Ignition the most user-friendly, effective and helpful tool in your sales arsenal (think of it as your own personal Sherman Tank). So we’ve assembled a SWAT team that knows the ins and outs of what your world is like.

But you need to know that customer satisfaction isn’t in our vocabulary. Because we don’t want you to be “satisfied.” Let the other guys satisfy you. We want you to be fanatical. And our team won’t stop until you are.