Here come the numbers:
- 90% of consumers search online first when they shop.
- And 73% of visitors to a manufacturer’s website still use Google search to find a local store.
When you focus on consistent brand experience for your customers, ignore these numbers at your own risk. Ask our CEO Steven Wagner, and he’ll tell you all about how he saw first-hand what dealers use (or, more likely, not use) to promote sales.
He realized a brand could easily control their own online promotions; however, their dealer network’s.., whoa, a whole different story! He discovered brands struggle to ensure each dealer is marketing their brand accurately. With a brand reputation and customer experience on the line…ah, the frustration!
So here he developed our promise to you:
Click here to see how we keep our promise.