DealerIgnition

Prior to founding Dealer Ignition, I spent fifteen years assisting brands and dealers to market their business in a profitable way. I have held sales and marketing positions with The Cliffs Communities, Ford Motor Company and The Cotter Group.

I have used my expertise to assist large multi-national firms in developing new branding techniques to drive dealer sales. I assist Fortune 500 executives to measure and improve their return on marketing investments.

I developed the first co-op advertising program for as Ford Motor Company’s Retail Marketing Manager. I led the marketing shift of Northwest Ford Dealers to new media to reach customers and earned the region first place in overall sales. I have worked with a diverse mix of companies including Mohawk Industries, Toyota Motor Company, Mercedes-Benz, John Deere, Ingersoll-Rand and Lowe’s Home Improvement Warehouse, among others.

I live in Greenville, SC with my wife and children. I am a proud alumni of Ball State University avid cyclist, snowboarder, and auto racing fan. I was a crew member in the 1996 Indianapolis 500.

Before joining Dealer Ignition, Tobias developed software at Netscape Communications, Coscend Corportation, I am a professional engineer with a BS in Computer Science and a BS in Computer Engineering, both from North Carolina State University. Before joining Dealer Ignition, I developed software at Netscape Communications and Coscend Corporation, and owned Hand Built Software.

I have a deep understanding of Ruby on Rails and the mechanics of computer science. I am an avid hiker and outdoorsmen. I have completed the Appalachian trail and recently built my own sustainable home. You can keep up with me at twitter, my blog or here.

Frank Reed 20 years of business experience with most of that occurring in a variety of sales roles and environments. My resume includes selling for Madison Square Garden, PSINet, CompuCom and others. I have sold hard products and I have sold intangibles. I have sold services. Hopefully, I have not sold my soul in the process.

I have a B.S. in Marketing from Boston College (I always chuckle at the idea of my Marketing degree being BS). I am originally from New Jersey and I am very proud of it. I really enjoy my work. The team that I work with and the clients / prospects I work with on a daily basis make my job fun.

I am married (for close to 15 wonderful years) to Hope. We have been blessed with three amazing kids. Our two cats are loved by most in the house. We live in Wake Forest, NC which is a really neat part of the Triangle area of central North Carolina (home to RTP).

I am originally from Bergamo, Italy. I settled in Greenville, SC after coming to the US working for Logosystems Informatica Spa. I have handled accounting and finances for General Electric, Hughes Investments and other notable companies. I graduated Graduated Summa Cum Laude from Furman University and Istituto Tecnico Industriale Bergamo, Italy. I am responsible for all things accounting and finance at Dealer Ignition. I have two daughters and enjoy arts and technology.

My designs are seen by thousands of client’s dealers and customers each day. I am from New Jersey and came to Greenville, SC to attend Bob Jones University. I am avid hockey player and Philadelphia Flyers fan. I am also a musician and car aficionado. I recently published my first album. You can also keep up with me at my photoblog.