Banner Ads
Web display advertising
Solving that pesky age-old problem!
Question: How do you keep dealers promotions up to date and consistent?
We’ve got your two-word answer right here: Dealer Ignition.
In the olden days, people had to walk to school in the snow. Oh and sales people visited retailers to put up displays and materials on site. But all that changes with Dealer Ignition code running on your dealer websites. Each new promotion or product launch is broadcast through Dealer Ignition AUTOMATICALLY. Instantly. Without even lifting a finger. Sweet!
Benefit: Dealer websites stay up to date and your customers see the same promotion.
Benefit: Dealers don’t have to do anything else once the code is in-place.
Result: Consistency, happiness and fat bottom lines.
High ROI
Placing promotions on dealer websites yields a high return. Customers are already heading to the dealer’s site to consider purchasing products. You’re just doing the reinforcing and nudging them along by promoting your brand. It’s an extremely effective way to influence consumer behavior.
Watch someone else’s experience with Dealer Ignition. Go ahead!
Simple launch
We know you’ve already read this, but seriously, your dealers add just one line of code to their websites. The code is compatible with all web browsers out there in the big ol’ world wide web so there are no additional customization or compatibility issues. And once that happens, you can deploy a program quickly and easily without installation headaches.
Flexible sizes for any dealer website
Any banner ad design or size is possible, so there’s no problem when you want to create many sizes for different uses. From front page headers to skyscraper ads to promotions in shopping carts, Dealer Ignition can broadcast any size ad. Come on, just try us already.
Here is a live example of a 410×84 ad:
Gain fast adoption
In today’s business environment speed is mandatory. Vital. Really super important. With Dealer Ignition you can quickly and painlessly roll out new programs in hours – not days or weeks.
Dealer Ignition has promotional windows that open right on the dealer’s website. So now dealers don’t have to delay promoting the offer because they had to take the time to build a landing page to explaining the offer. It’s all neatly packaged in Dealer Ignition's one line of code. Fast promotions, faster responses, more sales. Boom goes the dynamite.
Segment promotions
Dealers can be grouped in any way you like, from products they carry, to purchase volume, to regions or markets - we’re easy like that. And this control translates into a cakewalk for you to show promotions on just the dealer websites you choose.
Global delivery of your promotions
Dealer Ignition runs on a global network of data centers to deliver your promotions to your dealer websites fast. You'll feel confident knowing that your content is always being delivered wherever it needs to go - from 14 data centers around the world.
Click here to watch a short video demonstrating Dealer Ignition's banner ads.
Search Engine Ads
Search Engine Marketing
Getting onboard with SEM
Even if you’re already doing the search engine advertising thing on sites like Google, ask yourself: am I really leveraging Search Engine Marketing to drive in-store sales? (insert dramatic pause here) Dealer Ignition will help you connect the dots of collaboration so dealers and brands aren’t competing for the same brand, product and location specific keywords.
Dealer local marketing, funded through co-op
Dealer Ignition drives search traffic to the local dealer by letting you target individual markets. Then we come along with real time monitoring and analytics and BAM! Now you can make adjustments to any market or region to stay competitive.
When your dealer joins Dealer Ignition, here’s what happens:
- Their keywords, ad copy, landing pages and search marketing costs are all fed into the platform.
- You establish the budget and each dealer’s account is credited with advertising spend for their local market in the manner you choose.
- Each dealer's performance is measured, providing you and them the most relevant, actionable information on how your brand is performing in search.
Monitor keywords
You can keep an eye on the keywords that dealers are using drive traffic to their sites. See the performance of general, branded, product and local specific keywords. Bonus: you can also quickly identify emerging (successful) keywords.
Review ad copy
Consistency is king in the branding world. And now you can define and review what a dealer’s ad copy should be. Dealer Ignition has the built-in smarts to monitor what ad copy you don’t want used, and report that back to your dealers immediately. This early detection system saves time and money and maintains your brand integrity.
Oversee the local market
Each Dealer Ignition account is centered on the storefront addresses of the dealer (geocoded). And you, dear friend, define the market area radius around their store locations where their ads should run. What’s the benefit? How about reducing channel conflict and overall search marketing cost.
Landing page guidelines
Landing pages are like flypaper, and you want them to be as sticky as possible. So Dealer Ignition monitors these landing pages for the content, images and links that you want dealers to use. Stickiness ensues.
Managing your budget
Managing your market development, co-op or business development budget is a walk in the proverbial park with Dealer Ignition. You set your budgets and reimbursement levels and when you’re falling asleep each night, what is spent by dealers on search marketing is recorded to your budget. In a jiff (yes we just said “jiff”) you can see what has been spent, what needs approval and the remaining budget.
Claims submission and reporting
Have your dealers asked you for a simple way to claim their MDF/co-op funds? Yeah, we thought they might have. With Dealer Ignition, each dealer uses our “Submit” button to file their claims. Your report is customized to your business with the dealer’s account numbers, amount spent, amount approved, and any other details your accounting team requires. Each report is available as a CSV file, making it simple to integrate with your accounting software. You’re welcome already.
Segment dealers
If you like, you can segment your dealers with our tagging system. So now you can set-up sales territories, segment accounts by sales or product lines carried, or by the size of the account. Dealers only see programs they are eligible for based on the tags you assign.
Email Marketing
Direct customer marketing
Building Customer Loyalty
Email beats print direct mail everyday and twice on Sunday. Wait, three times on Sunday since there’s no mail on Sunday. But we digress...
Email promotions have proven to have a higher ROI, be more effective and be an infinitely more measurable form of direct marketing. And with Dealer Ignition, dealers have - at their fingertips - access to a powerful, effective and easy to use email marketing service.
Using a gallery of brand created content, dealers can launch an email campaign in three simple steps:
- Customize email template
- Load customer email list
- Send email
- ...um, there is no 4
Your customers receive a professional looking product promotion in their inbox that drives traffic to your store. And believe us, you’re not going to find something that easy anywhere else. We’ve looked. High and low.
Consistency
You can create email templates that are consistent with your sales promotions and marketing materials every single time. Consistency drives awareness and credibility - both drive consumer confidence and sales.
Then your dealers use those templates to market to their customers. All from within Dealer Ignition.
“I had a Constant Contact account for six-months and never sent an email. With Dealer Ignition I sent an email in 5 minutes.” ~ Dealer, Boston, MA
We love you, too, Boston Dealer.
Quickly customize
We don’t have to tell you (but we will) that dealers are busy people and wear more hats than a coat rack. So we designed Dealer Ignition to be easy - dare we say “simplistic.” In less then 5 short minutes your dealers can customize a template and send it to their customer list. Dealers marvel at the time they save. Their jaws drop wide open sometimes. Because everything is in one place, from the ability to add a logo to a professional email template. This is highly valuable stuff, people.
Maintain strong branding
Spending all that time creating great point of sale materials, ad slicks and TV commercials can be wasted if there’s a disconnect when a dealer sends out an email that’s off-brand. That’s not gonna happen on our watch. Dealer Ignition provides high quality, consistently branded emails for all of your dealers at the same time.
Dealer participation
Dealer Ignition doesn’t work without participation from your dealers. Since dealers today have a litany of programs and promotions to keep up with, getting them to use your tools can be a challenge. But here’s a value proposition to plop in front of them: dealers use Dealer Ignition because it 1) makes them money, 2) saves them time and 3) is easy to use. It’s hard to argue with that, isn’t it?
“I sold $25,000 worth of product from one email. I sent it out to our usual customer list and a customer, after seeing the email, purchased. When we asked why, he said the email made him feel that now was the right time to buy.” ~ Dealer, Detroit, MI
Delivering results
This stuff has got to work in order to be effective - we get that. So each template has been tested in 30 of the most popular email services to ensure that the dealer’s customers can receive the email. From Outlook, Hotmail and G-Mail to Blackberry and other smart phones, your email is deliverable and will get there. FedEx has nothing on us.
Full reporting
From a bright, shiny dashboard, both you and the dealer will see the performance of a campaign. Our system helps your sales team and your dealers improve campaigns and response rates from customers.
List security
We’ve heard dealers tell us that they want a secure, simple way to send email to their customers without exposing their list to the brands. So we designed Dealer Ignition to securely lock the dealer’s lists in our database. No one from outside the dealership can see the customer lists. Not us. Not the brand. We back this commitment up with a $1 million Email List Insurance Policy. That’s iron-clad baby. Believe it.
Landing Pages
Automate customized product pages
More content & more control
Content, content, content. And...yet more content. It’s king. The Big Kahuna. The Master Blaster. And when it comes to differentiating yourself from those guys down the street (aka your competition), getting the right content on dealer sites and keeping that content up-to-date is key to driving traffic to dealer stores.
We know how complicated - as in impossible - it can be to manually track, update and maintain content across hundreds of dealer sites. And you think we’re not going to come up with a solution? Hey, we’re Dealer Ignition! So we created landing pages so brands can design landing page templates and “syndicate” the content out to dealer websites at the touch of a button.
Easily deploy local content
Dealers simply customize the pages with their own logo, messaging and contact information and add the page to their website by inserting a simple line of code.
Automate content updates
Once landing pages have been deployed to dealer sites, brand marketing can dynamically update content for specific products and marketing programs. Consistent. Simple. Automated content. That drives more sales by marketing at the business end of the market.
Search, email, ads, product pages - use anywhere
You can drive traffic from any source to your landing pages. Since pages are generated from within Dealer Ignition, linking search campaigns or email blasts to the right promotional content on a dealer’s website is what your father referred to as a “breeze.”
Promotional Windows
Interactive content
Increase ad effectiveness
Using Dealer Ignition's promotional windows is an easy (there’s that word again, “easy”) way for brands to collaborate with their dealers to promote products on dealer websites.
Here’s the rundown: Brand loads ad. Dealer customizes ad and adds them to their site. Any updates to ads are automatically propagated across all dealer websites. Nifty, eh?
So, you ask... “Hey Dealer Ignition, you’re smart people, so how do you get more ‘clicks’ on those banners? And how do you ensure those clicks result in more in-store sales?”
Good question, Grasshopper. Dealer Ignition has a solution that increases response rates to banner advertisements. And we call it promotional windows.
Expanding promotions
Follow along: When a dealer runs a banner ad from Dealer Ignition, a click on the ad will trigger a promotional window that opens on the dealer’s website providing detailed information about specific promotions, sales or incentives for customers.
And, like all Dealer Ignition features, promotional windows can easily be customized by the dealer. It takes only a few painless minutes for a dealer to add a professional looking, fully brand-compliant ad to their website.
Moving web traffic to store traffic
The ultimate goal of promotional windows is to help drive the consumer from a dealers website into the retail store. Brands can choose to do this in a variety of ways, including printable coupons and vouchers. Whatever works for you. Hey, that’s how we roll.
Eliminate the hassle
With banner ads and promotional windows, brands can be assured that the promotions used on dealer sites follow branding and program guidelines. Dealers can rest assured that they are running promotions that will be fully honored by the brand. And all that means that everyone has less administrative hassle and dealers can concentrate on closing in-store sales. That’s less time working on promotions, more time closing deals.