10 Reasons Why Dealer Ignition
Dealer Ignition is the first web-based application that converts co-op marketing from traditional media to the internet.
You can use Dealer Ignition to measure, track and improve your independent dealer’s online promotions and sales.
What else can Dealer Ignition do for you?
1. Safeguard your Brand:
Dealer Ignition monitors your keywords, ads and landing pages to safeguard from outdated or mis-information websites. We check every dealer’s campaigns every day. You can rest assured that your brand is best represented with Dealer Ignition.
2. Permit Local Customization
Your Dealer Ignition campaigns are geo targeted so your dealers maximize your local exposure. If you do not become the relevant source for marketing your brand online , your dealers will turn to vendors and agencies to compete directly with your online marketing programs.
3. Maximize your marketing budget
In the current market, finding additional marketing resources is a challenge. Search advertising is performance driven and coupled with co-op reimbursement you can double your exposure without doubling the costs.
4. Reduce “Click” Erosion
Competing head to head with your dealers is a losing battle. By using Dealer Ignition you can offer each dealer the tools and resources to promote your company and reduce rising bid costs.
5. Respond Faster to Marketplace Demands Dealer Ignition matches each dealer’s campaign to their physical location you can see National, Regional and Local market performance. For the first time, you can see how your brand is performing at any level.
6. Gain greater insight into Each dealer’s performance
Dealer Ignition reports Not only your dealer’s campaign, but all of your dealers performance. You can evaluate which dealers are participating in your programs, how they are promoting your company and what the online market potential is for them.
7. Convert your co-op advertising into lead generation
Dealer Ignition enables companies to transition their existing co-op advertising programs from forms that are not measurable and declining to a true lead generation program.
8. Optimize each touch point
Every online visitor touch point is optimized: keywords, ads, landing pages, and offers. So each dealer’s campaign is constantly improved.
9. Faster Approval and Compliance
Your dealers marketing spend is reported every day, so you can see how much has been spent and with whom. By month end you have a clear picture of what is approved and for how much. One simple report to accounting and finance and your dealers are reimbursed in days not weeks or months.
10. Be Where your customers are
People are spending more time online shopping for your products and services. Nearly 70% of all in-store sales are influenced from online marketing. Your dealers are the best offense in the growing digital marketplace.