SalesIgnition
Igniting Online searches to In-Store Customers.
Build local search campaigns with your dealers
Connect dealer’s accounts for local search, funded by co-op.
By setting up individual markets within Dealer Ignition, you can drive search traffic to the local dealer. With real time monitoring and analytics you can make adjustments to any market or region to stay competitive.
From the moment your dealer joins Sales Ignition their market area, keywords, ad copy, landing pages and costs report into Sales Ignition. You establish the budget and each dealer’s account is credited with advertising in their local market in the manner you outline. Each dealer is bench-marked providing you and them the most relevant actionable information on how your brand is performing in search.
Monitor Keywords
You can monitor the keywords that dealers are using on Google Adwords to drive traffic to their sites. See the performance of general, branded and product specific keywords. You can also quickly identify emerging keywords.
Review Ad Copy
You define and review what their ad copy should be. Maintaining consistency. Sales Ignition is intelligent enough to monitor what ad copy you do not want used, and report that back to your dealers immediately. This early detection saves time and money and maintains your brand integrity.
Oversee the Local Market
Each dealer’s account is set to the physical location(s) of their stores. You define the market are radius from their locations that their ads should show in. This reduces channel conflict and the costs for marketing outside their market area.
Landing Page Guidelines
Crucial to converting online shoppers into in-store customers is the landing pages that visitors go to once they click your dealer’s ads. Sales Ignition monitors these landing pages for the the content, images and links that you want dealers to use.
Managing your Budget
Managing your market development, co-op or business development fund budget is easy with Sales Ignition. You set your budgets and reimbursement levels and each night what is spent by dealers with Google Adwords is then credited to your budget. In one snap-shot you can see what has been claimed, what is pending approval and what is remaining.
Claims Submission and Reporting
Dealers have asked for a simple way to claim their MDF/co-op funds. With Sales Ignition each dealer uses our submit button to file their claims. Your report is customized to your business with the dealer’s account number(s), amount spent, amount approved, and any other details your accounting team requires. Each report is a CSV file making it simple to integrate with your accounting software.
Segment Dealers
You can segment your dealers with our tagging system. This allows you to set-up sales territories, segment accounts by sales or product lines carried, or by the size of the account. Dealers tagged with certain criteria can only see the programs they are eligible for.
Get a Competitive Report
Fill out our short form and we will prepare a quick competitive analysis report for you.