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Growing sales through online marketing

Special Articles:

Running an Online Advertising Campaign that Works

What Can Dealer Management Software Do for Your Business?

Taking Your Online Marketing Campaign to the Next Level

A Digital Marketing Platform Can Build Your Brand

Promotional Windows: Merchandising in the 21st Centruy

Marketing Automation Software Comes Into its Own

White Papers:

Clicks to Bricks turning online visitors into in-store sales	Download
WSJ.com: How to Make Dealers Stronger and Happy	Download
Marketing in a Google Era	Download
Protecting Your Brand Online Nike v. EMS	Download
The Economist: Internet Advertising is Less Speculative	Download
Email Guidelines: A list of guidelines to consider as you build your emails	Download

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Six Online Marketing Must-Haves

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Interviews

Here are some great people

Connie Berry

Director of Marketing at Karastan

Bradley Smith

Vice President of Sales and Marketing at Vigilix

Case Studies

Learn from others’ experiences

Increasing ROI from Independent Dealers

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ROI Calculator

Estimate search marketing ROI

Campaign Budget

Number of Months of Program

Google Adwords Spend per Month

Co-op Reimbursement

Dealer + Brand Budget

Dealer Participation

Dealers Participating

Google Traffic and Budget

Adjusted Google Spend

Average Searches per Day

Visitors per Month

Conversion Rate

Potential Customers

Average Unit Sale

Total Sales

Profit Margin

Sales Profit

Return on Investment

Costs

ROI

# These calculations are provided as reference, and is not a guarantee of future performance.