Accelerate Marketing
Automatic campaign deployment
Online Marketing Simplified
Like, really simplified
It’s local online marketing simplified – for brands and their dealer networks. It’s all in the form of easy-to-use software that markets and grows dealer sales. And Dealer Ignition just happens to be your friendly partner that makes it all happen. So now your marketing team gets the tools to drive sales directly to the local dealer, the services to develop and launch effective campaigns online, and the information needed to monitor and adjust for maximum ROI.
In other words, we’re the guys that just took the hassle out of coordinating, launching and monitoring marketing campaigns for brands and took the technical headache out of it for dealers.
A Digital Marketing Platform
It’s not as scary as it sounds
We all know how it works in the offline world: Sales people visit retailers to negotiate for product positioning and provide print sales materials. Sound familiar? That’s what they call “old school.” And the new school? It’s Dealer Ignition, which means that each new promotion or campaign is broadcast through our easy-to-use platform at the touch of a button, automatically to the dealer’s website.
We’ve cracked the code to that age-old challenge of how to keep dealer promotions up-to-date and consistent. We give brands a suite of web-based tools to instantly deploy marketing campaigns across key digital channels such as email, web and search engines. Fancy, don’t you think? As one of our customers told us, “It’s like having an extra staff member.” And we don’t steal any office supplies.
Automating Brand-Dealer Collaboration
Let the tool do the work for you
For the brand managers out there, your dealer websites will stay up-to-date and your end customers will see the same promotion across all targeted markets. Dealers simply add one line of code to their sites to show the right promotion at the right time on their site. Yep, we said “one line of code.” Then brands “syndicate” banner ads across your dealer network, and update them in real-time with no further effort required of dealers. We all know that makes everybody happy.
And you’re going to love this part: There is no software required for either brands or dealers. We’re not kidding. Dealer Ignition is a totally web-based, Software as a Service (SaaS) technology platform. No need to call out your friendly neighborhood IT guys to install and maintain complicated IT assets (sorry, IT guys). All that’s required is a PC, internet access and a pair of hands.
Total Flexibility
Simple to use. Easy to access. And as flexible as a Californian yoga instructor.
That’s our platform.
You want your agency to load the creative directly into the platform? BAM. Done. Do you prefer to control what goes live in-house? Your wish = our command.
But if you don’t even want the hassle of doing your own creative, we’ve got you covered there as well. In fact, we’ve got a turn-key solution that starts with our Creative Services wizards, who will develop and load your campaign materials, and ends with consistency for your dealers and more sales for everybody. That’s what we call a “win-win,” people.
The Dealer Ignition platform is infinitely configurable (that means we can do a lot of stuff), with the ability to offer limitless creative templates, email designs, search keyword phrases and page content for dealers to choose from. Make it your own. We’ll do the heavy lifting. Hey, it’s no problem.
Drive Dealer Sales
Designed with dealers in mind
Get the Web Working for You, Fast
Brand marketers are busy. Dealers are busy. Bees are busy. Wait. How did that last one make it in there? Ah, never mind.
You want to be up and running some fancy online marketing in minutes? Consider it done. We’re talking about MINUTES. Not days. The brand (or Dealer Ignition if you prefer) provides all the creative elements, and dealers simply customize their choice of template by adding their logo, special messaging and contact details.
Online marketing isn’t just for those kids with the tape on their glasses who only speak computer anymore. Why? Because we’ve simplified it...specifically for small and medium sized businesses. Technology is our friend. (Except when our phone drops a call, then technology is plain dumb.) Anyway, we took the complicated stuff and boiled it down to the simple, effective stuff. The result provides brands and dealers a way to collaborate more effectively on co-marketing of a brand’s products.
Automated Content Updates
We know we sound like an infomercial, but it’s just. So. Easy.
- Dealer adds ONE line of code to their website
- Dealer taps into the latest products and promotions from their brand partners
- Brands get a consistent, across the board rollout of new marketing campaigns across their dealer network
Stay with us: There’s no maintenance required. And there’s huge (and time-saving) benefits for dealers from brand-provided content in the form of product images, landing pages, banner ads and campaign promotions.
No more wasting those marketing dollars
We know we’re preaching to the choir on this one, but in the past brand marketing has been hit-or-miss and – as much as we all might hate to admit it – a lot of the time your hard-earned allocated marketing dollars get wasted. But with the Dealer Ignition platform, we help you make sure that every dollar spent gets to the right end customer and drives sales to a partner retailer.
This thing was built with co-op marketing as our centerpiece (not to mention masterpiece). Brands have the ability to define specific rules for reimbursement, and dealers can claim their co-op funds with a single click. This lowers costs for everyone, eliminates the hassle of paper processing and provides both brands and dealers clear visibility of reimbursement status. Yeah, we see you smiling.
Market Online Locally
"Clicks to bricks"
Location, Location, Location
According to the good folks at comScore, nearly 90% of sales generated from online marketing is a result of an in-store purchase. Read that one again. Ironic, isn’t it? And what’s more, sales increase even more when dealers have a high level of participation in brand marketing.
On top of that, search engines increasingly return geographically oriented results to searches like “Baltimore office supplies.” So when you follow the money, it becomes evident that online marketing is a local affair for both brands and dealers.
Question,for you: How do you drive online traffic, or “clicks”, to in-store “bricks & mortar” sales? The short answer is that it takes a brand’s marketing resources and a dealer’s local market knowledge. In other words, the winning combo. And it just so happens that Dealer Ignition is all about local online marketing through the web and direct customer marketing.
Targeted Demand Generation
Our platform provides that all-important link between brands and dealers to zero in every marketing program directly to buyers.
Here’s how everybody stays happy:
- The brand maintains control over the offer and brand image.
- The dealer executes marketing promotions and advertising with acute knowledge of the local market.
- Sales. Sales. Sales.
Co-marketing is a tightrope walk of brand and dealer interests. And the wins come when both parties work hand-in-hand to reach buyers when and where they are most likely looking for their products. We amplify everything by enabling brands to set a target radius to execute specific marketing programs, making sure that budgets are highly effective. Dealers have control over locally specific aspects of customer marketing (email), banners and other web content.
Measure Marketing Effectiveness
Real-time insights and statistics
A Dashboard for Driving Sales
The beauty of the internet is what you can learn about your customers. So consider Dealer Ignition your own personal research team right at your happy little fingertips. Our platform collects a wealth of performance statistics on advertisements, landing pages, emails, search campaigns and other web content.
Brands can even see which dealers are participating in programs, how they are promoting the brand and how well the local market responds to different marketing tactics. It’s a beautiful thing.
And it gets even better, because both brand and dealer can see the performance of campaigns that are run through Dealer Ignition. This helps the brand’s sales team and dealers improve campaigns and response rates from customers.
Track Progress
Throughout a campaign, brands can track use of co-op or market development funds to see what has been claimed, what is pending reimbursement and what budget is remaining. From their end, dealers can check on their reimbursement and budget allocation as well. This transparency and visibility helps make marketing programs run even more smoothly and ultimately improves the bottom line. What, we have your attention now?
Why Dealer Ignition?
Here's how Dealer Igntion helps YOU!
The CEO
What's most important to you when you think of your dealer network? Keeping them happy and helping them sell, sell, sell? Yeah, we thought it might be. That's where Dealer Ignition can help. We give your team a powerful software tool that lets them collaborate much more effectively with your dealers.
It's about expanding your company's presence online, capturing mindshare of your retailers and increasing your brand visibility. You and your managers can now have a dashboard view of dealer performance - in real-time
So, rest easy. Our team will help your team make the most of online marketing, in the local market, by your dealers, where your customers are.
The Sales Exec
Your products are top notch, you have great sales staff and your channel partners work hard for you. But you know you have to take more advantage of reaching your end customers online. It's where you can catch their attention at just the moment they are looking for your products.
We've been there and that's why we built Dealer Ignition. We have a suite of powerful tools that your sales team can use help their dealers sell more. That's what we get excited about. And you'll be blown away by how quickly you can get started and how easy Dealer Ignition makes it for you to leapfrog your competition right there on the showroom floor.
The Marketing Exec
Your customers are online and so is your company! You’re working hard on the corporate side to expand your online messaging. But what are you doing to expand online marketing through your dealers?
That’s where our web-based software and the Dealer Ignition team of online experts come to the rescue! Quick to deploy, easy to measure and more cost effective than most traditional marketing spend. Dealer Ignition helps you enhance your brand and drive promotions with your dealers.
The Dealership Owner
The front line. That's where you work and we understand how competitive the environment is. We work with thousands of dealers just like you to help you drive more customers through your doors.
You know your local market. We help you work with your brand partners to make the most of online marketing. With Dealer Ignition you can send an email blast, grab the latest product promotions, web content, banner ads - all from the comfort of your web browser.
